JOAH — Pastel Liner Collection
A playful eye collection inspired by the bold glamour and free-spirited energy of the 1970s—reimagined for today. Shimmer, pastel color, and unexpected pops of pigment come together in a campaign inspired by good friends, good drinks, and even better looks, bringing retro party energy into modern, everyday beauty.
Art Direction · Campaign Concept · Visual Design · Digital & Social
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