JOAH Air Light Lipstick in Sunrise

A soft satin lipstick designed as one universally flattering shade. Sunrise is a warm rosy nude that enhances the natural lip tone with lightweight comfort, a smooth glide, and a healthy, luminous finish. Inspired by the warmth of sunrise, the campaign celebrates “1 Shade Fits All”—one effortless color, beautifully individual on every skin tone. Wed Design · Campaign Design · Still-life Photography Direction · Layout & Visual Storytelling