BEAUTY CAMPAIGN

A soft satin lipstick designed as one universally flattering shade. Sunrise is a warm rosy nude that enhances the natural lip tone with lightweight comfort, a smooth glide, and a healthy, luminous finish. Inspired by the warmth of sunrise, the campaign celebrates “1 Shade Fits All”—one effortless color, beautifully individual on every skin tone.

Wed Design · Campaign Design · Still-life Photography Direction · Layout & Visual Storytelling

A joyful spring campaign celebrating femininity, confidence, and inclusivity. Oversized florals, vibrant pastels, and playful styling create a fresh visual world inspired by women blooming in their own way.

Art Direction · Campaign Concept · Graphic Design · Retouching

A playful eye collection inspired by the bold glamour and free-spirited energy of the 1970s—reimagined for today. Shimmer, pastel color, and unexpected pops of pigment come together in a campaign inspired by good friends, good drinks, and even better looks, bringing retro party energy into modern, everyday beauty.

Art Direction · Campaign Concept · Visual Design · Digital & Social

Marianne Spring/Summer 2023 celebrates bold color, tropical energy, and confident femininity. Vibrant prints, lush foliage, and sun-soaked styling bring the campaign’s inclusive message to life: “Same Sun. Different Shapes. All Beautiful.”
Creative Direction · Art Direction · Campaign Design · Photography Direction · Layout & Visual Storytelling

A bold holiday campaign inspired by retro disco glamour, blending rich reds, metallics, mirror-ball reflections, and playful typography to celebrate confidence, individuality, and inclusive style.

Art Direction · Campaign Concept · Graphic Design · Photo Art Direction · Retouching · Digital & Retail Assets

A playful, tropical-inspired eye collection built around bold color, sunny energy, and self-expression. The creative direction combines flamingo and palm motifs with vibrant pinks, corals, turquoise, and warm neutrals across campaign imagery, packaging, product photography, swatches, and model looks.

Campaign Concept · Visual Design · Photo Art Direction & Retouching · Graphic Design

A playful, party-inspired eye collection built around shimmer, color, and self-expression. Drinks On Me! pairs a versatile eyeshadow palette with liners and glossy accents, using champagne-inspired tones, rosy pinks, and unexpected greens to create looks that move effortlessly from everyday glow to a night out.

Graphic Design

A collection of digital ads featuring JOAH Beauty lip and eye products, created to showcase key launches through bold, product-focused visuals. My role included graphic design, concept development, and video editing, creating campaign assets that translated the JOAH brand across digital and social platforms.